![]() If your list is old and you haven’t carried out email scrubbing recently, it’s likely there are a few inactive emails on there that could turn out to be spam traps. That’s because Internet Service Providers (ISPs) use inactive emails as spam traps to catch out spammers that are sending to email addresses they haven’t received consent from. Benefits of email list scrubbingĮven if you’ve built your email list legitimately, you’re not completely safe from spam traps. It might seem counterintuitive to start removing subscribers that you worked hard for, but cleaning your email list will help to improve deliverability and get your message in front of more people who care about what you have to say. Scrubbing your email list involves excluding or deleting the email addresses (subscribers) that never open or engage with your emails. ![]() We’ll teach you why it’s important not to focus on fancy numbers, but rather on building a quality list with subscribers that want to hear from you. In this article, we’ll dive into the good, the bad and the ugly when it comes to email list cleaning. This is why email scrubbing is an essential part of email marketing. People will open fewer emails and contact addresses can become inactive and bounce. Over time, your email list engagement will decrease. This is where email list scrubbing comes in.Īn email list containing 500,000 subscribers sounds impressive, but if your open rate barely hits 5% and engagement is low, then you might as well directly flush your money down the drain. But it’s not the number you should aim for, it’s the quality of the subscribers. Isn’t the purpose of email marketing to grow your list and make sure as many people as possible can keep in touch with what you have to say? We’ll teach you not to focus on fancy numbers, but rather on building a quality list with subscribers that want to hear from you. ![]() ![]() In this article, we’ll dive into the good, the bad and the ugly about email list scrubbing. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |